Finding unique, user generated content for social and digital media has become an ongoing need for brands and content marketers alike. Heineken, however, decided not to wait around for its consumers to act on their own to drum up UGC gold. With their new campaign, aptly titled “Dropped,” Heineken finds a temporary solution to this curious quest for UGC. Harnessing the trademark sense of adventure of their popular beer, the campaign sends ordinary travelers to random and exotic locations around the world with Heineken camera crews at their side. The result generates adventure, spontaneously driven by the unique individuals, and yes, plenty of content to be used across the social web.
Read more here.
Read more here.